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Website Usability Leads to Conversions
Jakob Nielsen is one of the Internet's most respected consultants, authors and commentators.
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Known as the web's Usability Czar, Jakob Nielsen is one of the Internet's most respected consultants, authors and commentators. Dr. Nielsen's fame stems from his uncanny ability to note basic things most observers miss or gloss over. Although many of his observations on website usability amount to basic common sense, his message is often ignored by small to medium sized business websites and by newer webmasters and search engine marketers.